🚀 Social-Media-Marketing Manager (m/w/d)

Job Overview

Aramaz Digital seeks a Social Media Marketing Manager to drive growth for clients and our own company. The role combines paid social, content creation, newsletter automation and analytics.

Benefits

• Structured onboarding and training
• Continuous coaching and feedback sessions
• Modern office with high‑end furniture and up‑to‑date Apple equipment
• Flexible health and fitness benefits
• Competitive salary with career progression opportunities

Responsibilities

• Plan, create and publish social media content for Aramaz Digital and clients, ensuring relevance and brand consistency.
• Conceptualise, set up, optimise and drive paid social campaigns on Meta and TikTok, including targeting, budgeting, creatives, A/B‑testing and performance steering.
• Develop newsletters, segmentations and automations with tools such as Mailchimp, HubSpot and CleverReach.
• Manage projects in Asana (or similar), meeting deadlines, budgets and stakeholder expectations.
• Track key metrics (CPL, conversion rate, ROAS, CTR, impressions) and present clear optimisation insights.
• Continuously optimise marketing set‑ups, creatives, landing pages and tracking structures.
• Collaborate closely with recruiting, sales and creative teams across the full customer and candidate journey.

Qualifications

• Minimum two years experience as Online Marketing Manager or Social Media Manager, ideally in an agency or comparable environment.
• Proficiency with Meta Ads Manager, TikTok Ads, newsletter tools, UTM parameters and project‑management tools such as Asana.
• KPI‑sensitivity: CPL, conversion rate, ROAS, CTR, CPM, impressions – clear interpretation and actionable recommendations.
• German and English communication skills – both spoken and written.
• Driving licence class B and willingness to travel to client sites for content production.
• Comfortable working on macOS.
• Self‑driven, structured, high‑quality focus and ownership mentality.

Requirements

• A completed marketing, communication, business administration or digital media degree, or equivalent experience.