🚀 Senior Product Manager (mfd)
Hiring now — limited positions available!
Sonova International
- 📍 Location: Hannover
- 📅 Posted: Oct 20, 2025
Location :
Hannover Germany
Job Purpose
This role is responsible for managing the Soundbar category.
The job holder manages the different products throughout their lifecycle and holds end-to-end accountability for timely delivering products that meet the needs of our target audiences building winning go-to-market plans and leading the collaboration with the different functions (R&D Marketing Sales Supply Finance Purchasing Consumer Insights). Essentially the PM is like the General Manager of his / her business looking at the full picture and creating 360 plans (Technical Commercial Marketing) to deliver sustainable growth.
Primary Job Responsibilities
- Develop in-depth understanding of end-user needs use cases and market dynamics
- Articulate clearly the target customers were designing for the value proposition and our right to win with them
- Drive necessary regional or global consumer research to build product definition and strategy alignment with Product Marketing
- Manage product / portfolio (lifecycle) and roadmap management incl. turnover planning portfolio efficiency analysis and identification of tactical activities (product refresh / minor tweaks create a concept for commercial initiatives to be executed during the big promo events)
- Define the total product experience to deliver the best value proposition including product design packaging experience pre / post purchase activation
- Collaborate with R&D and Design to find the best compromise between the customers product experience time to market product cost and resource needs
- Create the product story that will feed the Marketing strategy
- Manage the commercial part of the different projects (market landscape analysis to identify the opportunities define price / promo strategy align volume forecast with regional teams)
- Monthly forecasting and demand planning in partnership with the Supply team
- Assess acoustic product performance during development as well as competitor products
- Highest level of customer support (share knowledge with the customer support team to maximize their ability to answer most questions and help answer remaining expert questions)
- Support the sales organization with product training & advice at exhibitions and product events
Additional Job Responsibilities
- Track online reviews to check quality of current products in market
- Identify and work with strategy external partners (technologies manufacturers suppliers) in a dynamic market environment
- Stay in touch with relevant key opinion leaders industry insiders and influencers
- Constantly monitor the competitive offer and analyze their performance
- Manage external relationships with :
- Suppliers to co-design new products
- Suppliers who manufacture current products
- Industrial Design agencies to develop product look & feel
- Sound virtualization software provider
- Streaming platforms to secure compatibility with our products
- Manage internal relationships with :
- R&D
- Marketing
- Supply Chain
- Global & Regional Sales
- Consumer Insights
Your profile :
- Bachelors or Masters degree in Engineering Acoustic Engineering or related field
- Strong technical analytical project management and stakeholder communication skills.
- Excellent communicator
- Strong team player balancing various stakeholders
- Fluent in English German is a plus
- Willingness to travel for projects (approx. 10% of the time)
- End-consumer focus
- Good understanding of how the Trade works (i.e. distributors retailers) to build winning propositions for them
- International & cultural experience and / or sensitivity
10 years of experience in Product Management / Development preferably in Consumer Electronics.
Experience and in-depth understanding & passion for Consumer Electronics / soundbars / headphone end-user market & trends
Required Experience :
Senior IC
Key Skills
Time Management,Data Analytics,Analytical,Agile,Requirement Gathering,Strategic thinking,Visio,Communication,Problem Solving,Market Research,UML,Cross Functional Teams
Employment Type :
Full Time
Experience :
years
Vacancy :
1
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