🚀 Social-Media-Marketing Manager (m/w/d) - Jobbird.com

Overview

Social-Media-Marketing Manager (m/w/d) – Jobbird.com

Location: Bielefeld, North Rhine-Westphalia, Germany (remote options not specified).

Note: No longer provide extraneous job postings or non-relevant boilerplate.

Responsibilities

• Social Media & Content: plan, create, and publish posts for Aramaz Digital and our clients – channel-appropriate, target-audiences, and brand-compliant.
• Paid Social (Meta & TikTok): design, launch, and optimize conversion-focused campaigns – including targeting, budget allocation, creatives, A/B tests, and ongoing performance management.
• Newsletter & Automation: create newsletters, segmentations and automations using common tools (e.g., Mailchimp, HubSpot, CleverReach or similar).
• Project Management: manage initiatives in Asana or comparable tools, keeping deadlines, budgets, and stakeholder agreements clear.
• Analytics & Reporting: monitor CPL, conversion rate, ROAS, CTR, impressions, etc.; derive concrete optimizations and present results clearly to the audience.
• Process & Funnel Optimization: continuously improve marketing setups, creatives, landing pages, and tracking configurations.
• Team Collaboration: work closely with Recruiting, Sales, and Creative teams to maximize impact across the customer and candidate journey.

What you bring idealistically

• Experience: at least two years as Online Marketing Manager or Social Media Manager – ideally in an agency or dynamic environment.
• Tool Proficiency: strong in Meta Ads Manager, TikTok Ads, newsletter tools (e.g., Mailchimp, ActiveCampaign, HubSpot, CleverReach), UTM parameters, and project management tools (e.g., Asana).
• KPI Fluency: interpret CPL, conversion rate, ROAS, CTR, CPM, and impressions, and translate into concrete actions.
• On-site Production: Driver's license (Class B) and willingness to arrange on-site content production (photo/video); external videographer support as needed.
• Education/Studies: completed training or studies in marketing/communication beneficial.
• Work Environment: proficient with macOS.
• Working Style: self-driven, structured, fast implementation, high quality, and impact-focused mindset.

Communication: ability to present complex topics clearly in German and English.

Qualifications

• Education: completed marketing/communications training or studies (examples include Kaufmann/Kauffrau für Marketingkommunikation, Kaufmann/Kauffrau im E-Commerce, Mediengestalter*in Digital und Print, Kaufleute für Dialogmarketing).
• Study Alternatives: degrees in Marketing, Online-Marketing, Digital Marketing or related fields (e.g., Communication or Media Studies, Business with Marketing focus, Digital Media/Media Management).
• Experience: minimum two years in Online Marketing or Social Media; proven experience planning, implementing, and optimizing paid social campaigns (Meta, TikTok) and newsletter marketing.
• Tool Competency: strong in Meta Ads Manager, TikTok Ads, standard newsletter tools, GA4, tracking/UTM, and Asana; proficient in macOS.
• Strengths: structured, analytical, creative execution, KPI-driven with clear optimization actions; high quality standards and ownership mindset.
• On-Site Content Production: willingness to coordinate on-site content (photo/video), possibly with a external videographer support.

Languages: German (fluent) and English (fluent).

Application context: Referrals may increase interview chances; job posting references to Jobster and similar platforms are not part of the core role description.