🚀 Manager, Performance Marketing

Essential Responsibilities

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue.
• Leverage data and technology to optimize marketing strategies and campaign performance.
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals.
• Identify growth opportunities by analyzing and synthesizing data from multiple sources.
• Track, measure, and report program performance, optimizing for efficiency and scalability.
• Lead A/B testing and iterative optimization of campaigns and marketing programs.
• Optimize team structure and processes to foster a culture of high performance and innovation.

Minimum Qualifications

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification

Planning & Strategy

Lead the Germany Always-On CRM team to define and execute strategic marketing plans, including incentives, comprehension initiatives, and trigger-based campaigns aligned with broader CRM goals and business objectives.

Prioritize backlog items by collaborating closely with Analytics to identify and pursue the highest potential opportunities.

Work cross-functionally with Tier 1 CRM counterparts to complement full-funnel marketing plans. Partner with Martech to prioritize Adobe platform enhancements and resolve operational blockers. Collaborate with Operations to execute tactical plans efficiently. Engage with GTM, Product Marketing, Product Management, and Integrated Marketing teams on intake and project requests.

Testing & Execution

Design and implement end-to-end campaigns tailored for the German market, ensuring a strong experimental brief, reliable tracking, and comprehensive measurement frameworks.

Monitor campaign performance actively and apply learnings in real-time to optimize outcomes, embodying a growth hacker mindset.

Learnings & Analytics

Measure and quantify the business impact of marketing campaigns, regularly communicating insights and results to stakeholders and leadership.

Ensure robust analytics, comprehensive testing methodologies, and continuous improvement are embedded in all projects.

Manage and report on the budget for incentive payouts, maintaining financial oversight and accountability.

Growth & Agile Collaboration

Collaborate closely with agile squad members to successfully deliver global marketing projects and campaigns.

Work effectively across multiple teams including Brand, Legal, Risk, Product, Integrated Marketing, Regional Teams, Martech, and other segment marketing groups to drive key initiatives.

Key Skills & Qualifications

• Entrepreneurial mindset with a strong results orientation and a ‘hustler’ mentality.
• Proven track record of improving performance across owned marketing channels.
• Highly inquisitive marketer with a passion for testing new ideas and exploring innovative growth opportunities.
• Strong leadership qualities with the ability to inspire and influence cross-functional teams and project stakeholders.
• Excellent communication and collaboration skills, adept at working in diverse and dynamic environments.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at.