🚀 Digital Experience Senior Specialist (with Focus on CRO)

Overview

Digital Experience Manager (with focus on CRO) at Radisson Hotel Group, responsible for managing strategic initiatives to enhance the end-to-end digital customer journey across web and mobile platforms. With a strong foundation in Conversion Rate Optimization (CRO), User Experience (UX), and Digital Experience Analytics, you will shape digital products and drive long-term value through improved performance and customer satisfaction.

Responsibilities

• Manage strategic initiatives to enhance the end-to-end digital customer journey across web and mobile platforms.


• Identify and prioritize optimization opportunities; support the design and implementation of A/B tests; ensure journeys meet performance and UX standards.


• Participate in the Conversion Rate Optimization (CRO) team and actively engage in A/B testing activities.


• Engage customers digitally; analyze the experience through Digital Analytics and Digital Experience Analytics tools; translate insights into practical web and app improvements.


• Ensure customers have a positive experience at every touchpoint to build retention and loyalty.


• Support web maintenance and enhancements of current websites, looking for quick wins and opportunities.


• Create deliverables to define new experiences (feature specifications, user workflows, user stories, product roadmaps, etc.).


• Collaborate with the Digital Experience team to optimize web and mobile performance with an omnichannel view; bring technical skills and innovative thinking.


• Analyze customer journeys and ensure UX compliance; monitor performance and take action when standards are not met.


• Maintain effective project management and time management skills; solve problems and communicate results effectively.

The successful candidate will

• Analyze customer journeys and use Digital Analytics and Digital Experience Analytics tools (data visualization, heatmaps, dashboards) to monitor performance.


• Deliver a best-in-class UX, increase web/app conversion rate and retention, and maximize KPI performance.


• Create a culture of continuous improvement, quality, and execution.


• Maintain favorable working relationships with corporate teams to foster collaboration and productivity.


• Communicate openly and effectively; work independently with minimal direction; articulate ideas with credibility.


• Be agile, results-oriented; a strong team player with attention to detail and a passion for the travel industry.

Requirements

• University degree.


• 4 years of experience in Digital Analytics, UX, A/B testing and Personalization tools; experience managing brand websites and apps projects; ecommerce experience is a plus.


• Fluency in English.


• Certifications or demonstrable knowledge from Adobe Analytics, Quantum Metric, Dynamic Yield, or other reputable digital analytics/UX certifications.

Skills

• UX


• A/B Testing and Personalization tools


• Brand Website Management


• Quantum Metric


• Dynamic Yield


• Adobe Analytics

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Other

Industries

• Hospitality

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