🚀 HEAD OF DIGITAL (PROGRAMMING)

Overview

Head of Programming leads programming of Owned (redbull.com & Red Bull TV) and Managed channels, and community management across them. Develops and implements cross-platform programming strategies aligned with the organization’s marketing plan, aiming to maximize reach, engagements, frequency, and length of interaction while maintaining brand relevance across platforms.

Responsibilities

• Defines content programming priorities and creates plans with the Media Network and Marketing teams, informed by past content performance and audience behavior.
• Sharpen strategies for Owned and Managed channels, identify potential programming partner channels, and build holistic programming and release plans across the network.
• Optimize channel performance and experience through scheduling, featuring, customized functionalities, and smooth consumer journeys.
• Brief content needs with the Content team to maximize performance per platform and goal.
• Develop activation plans with Brand and Communications teams to maximize reach of content.
• Run Social Media and Community Management, program local redbull.com and Red Bull TV, and work with the Creator Marketing lead.
• Ensure representation of drinking occasions, product presence, and a meaningful purpose of the Red Bull brand in everyday consumer life.

Your knowledge and expertise

• University degree in communications, film or art studies, journalism.
• Digital media leader with at least 5 years of management experience in digital programming of channels/platforms.
• Experience running social media accounts and/or programming websites and apps.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them according to consumption behavior.
• Strong sense of online trends and ability to drive Word of Mouth online.
• Fluent English, written and spoken.
• Strong communicator; able to uplevel digital knowledge across the organization.
• Understanding of competitor activity and consumer behavior in media and FMCG contexts.
• Lives and breathes media on the internet; excellent digital industry knowledge.
• Analytic thinker with ability to translate data into strategy and concrete initiatives.
• Hands-on; not afraid to run accounts when needed.
• Curious, open, creative; leadership, presentation, and motivational skills.
• Problem solver.

Travel: 25%

EEO note: The description is intended to collect information to identify general characteristics of the position. Red Bull España, S.L. will treat applications with respect for current legislation and fundamental rights, including equal treatment and non-discrimination.