🚀 KIRI Senior Brand Manager (retail and out of home)

Overview

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products and is one of the world leaders in branded cheeses. Its portfolio includes The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, PomPotes and GoGo squeeZ, as well as about 30 local brands. Together these brands helped the Group generate sales of 3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of decision-making? Then Bel is made for you!

Are you bold, pragmatic and determined? Do you want to contribute to the transformation of an international agri-food company? Then come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

MAIN DUTIES

Within the KIRI Global Brand Team you will contribute to the innovation and renovation strategy of the brand (topline & bottomline) at worldwide level.

You will contribute to define KIRI"s 5-year business plan, building innovation strategy and fueling the pipeline with a specific focus on:

• Out of Home as a key engine of innovation
• the key countries you will work with (Europe, Middle-East & Southeast Asia)

You will lead innovation/renovation projects for both retail and OOH from pre-exploration to post-launch in strong partnership with countries, R&D and factories, and as an advocate for consumers and operators.

You will contribute to reaching 6.5% Bel innovation rate.

You will report to the Global Head of Kiri innovation and manage 2 people

DETAILED RESPONSIBILITIES

Market dynamics

Understand consumer, customers and operators needs and category in key markets

Understand business challenges & opportunities of the Key countries you will work with

Benchmark products against key competitors and inspiring brands

Recommend new business opportunities based on strong insights

Portfolio & brand strategy

Contribute to the brand strategic plan in collaboration with the major local markets

Inspire and co-build with countries the portfolio strategy on the ranges you oversee

Define the innovation pipeline for the brand in collaboration with our local markets (retail & Out of Home)

Collaborate with the global OOH team to meet Bel OOH ambition

Consolidate co-branding and partnering executions and continuously improve execution

Positive inno-reno

Lead cross-functional inno-reno projects to ensure on time and in full delivery as planned in the Brand business plan by a customer-first mindset and by building a strong partnership with SI R&D and plant teams

Get key countries full commitment to ensure project execution

Validate stage gates, resource allocations and project shifts in Brand Development committees

Challenge and approve innovation & renovation country requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes

Manage innovation budget (consulting design agencies, research agencies) for your scope

Team management

Manage 1 junior brand manager and 1 intern

Assign projects and missions to upskill the team

Provide regular feedback on performance and identify room for improvement

Build robust Individual Development Plan with trainings along the year

Foster a culture of innovation

WHAT BEL GIVES YOU :

• an international French family-owned group
• a positive, responsible and profitable growth model with strong CSR commitments
• iconic brands
• skills development: strategic thinking, business development, market knowledge, ability to drive and influence projects, people management
• growth opportunities across functions and geographies
• hybrid work model incl. 2 days working from home
• CSE (Comité Social et Economique) restaurant on premises, cheese bar

PROFILE

Minimum business or marketing bachelor’s degree required

Minimum 7 years of experience in CPG marketing or brand management

experience in Out of Home is a plus

At least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills

Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience

Positive and solution-oriented

Strong project management skills: engage, collaborate, challenge

Ability to manage complexity (number of projects and/or countries)

Business & marketing skills

Knowledge of product value drivers (nutrition, CSR)

Strong data processing skills, especially in the context of strategic category, retailer, competitive and consumer insights (Nielsen / IRI preferred), as well as P&L forecast and management

Knowledge of Out Of Home specificities is a plus

Language skills

You are fluent in English and French

If you think that this job is for you, please click now on the button Apply. The recruitment team of your site will contact you very soon.

Required Experience : Manager

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Temp

Experience : years

Vacancy : 1