🚀 Influence & Media Manager

Influence & Media Manager

Location: Paris area (hybrid, 1 day remote per week)

Employment: Full-time | Competitive salary + performance bonus

About the Role

We are seeking a passionate and experienced Influence & Media Manager to lead influencer marketing and media strategy for a leading international technology brand.

This is a key role focused on building brand visibility, credibility, and engagement across digital and offline channels. The ideal candidate will have strong expertise in KOL and influencer management , media planning , and brand storytelling , with a proven track record of delivering impactful, data-driven campaigns that enhance awareness and conversion.

Key Responsibilities

Influence & KOL Strategy

• Develop and execute influencer and ambassador strategies across platforms such as Instagram, TikTok, YouTube, and X.
• Identify, negotiate, and manage collaborations with creators, KOLs, and brand advocates aligned with brand values.
• Oversee influencer activations, including briefing, content validation, KPI tracking, and reporting.
• Monitor trends and emerging voices to keep campaigns innovative and relevant.

Media Planning & Buying

• Design and implement media plans (online and offline) to support launches, brand awareness, and campaign objectives.
• Manage relationships with agencies and media partners for paid media, display, and programmatic campaigns.
• Optimise performance through A/B testing, audience segmentation, and data analysis.

Cross-Functional Collaboration

• Work closely with marketing and creative teams to ensure message consistency across channels.
• Adapt global or regional campaigns for the French market.
• Manage and optimise budgets for influencer and media activities.

Analysis & Reporting

• Define KPIs and prepare regular reports on influencer and media performance.
• Use data insights and social listening to refine strategies and maximise ROI.

Candidate Profile

• Minimum 5 years of experience in influencer marketing, media strategy, or communications—ideally in consumer tech, lifestyle, or FMCG sectors.
• Strong network of influencers, agencies, and media partners.
• Solid understanding of social media platforms, content trends, and audience engagement.
• Proven ability to manage multi-channel campaigns from concept to delivery.
• Excellent negotiation, analytical, and communication skills.
• Fluent in French and English (spoken and written).

Preferred Skills

• Experience with performance-based influencer campaigns (affiliate or KPI-driven).
• Familiarity with tools such as Traackr, Kolsquare, HypeAuditor, or Meltwater .
• Strategic thinker with hands-on operational agility.

What’s on Offer

• Competitive salary and objectives-based bonus.
• Hybrid working (1 day remote per week).
• Meal vouchers (€9 per working day).
• Opportunity to shape the influence and media strategy of a growing international brand.
• A creative, collaborative, and dynamic work environment.

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