🚀 Head of Sales - Electrical solutions

Overview

About Antal International: Antal International is a global recruitment firm founded in 1992 in London. Antal supports its clients with their strategic recruitment needs on a global scale, with more than 150 offices across 35 countries and 2,000 consultants worldwide.

The Antal La Défense office specializes in recruiting managers and executives in the electrical and energy solutions sector.

Position

Sales Manager - Electrical solutions sector

Location: Ideally based near Nantes (with approx. 5 days/month at HQ)
Contract: Permanent – Full time
Reporting to: Sales Director France & Export
Team size: 15–20 FTEs

Context

We are recruiting on behalf of a dynamic French SME, headquartered in Western France, with subsidiaries in the Middle East and South America. The company develops its activities through a network of distributors, resellers, and specialized electrical and IT installers, both in France and internationally. As part of its growth, the company is seeking a Sales Manager to lead a team of 20 salespeople across the national territory and occasionally at export level.

Main Responsibilities

1. Define and implement the sales strategy
   • Translate global objectives into actionable sales plans by region and channel (distributors, resellers, integrators).
   • Identify growth levers in France and abroad.
   • Contribute to pricing and promotional policy definition.
2. Manage and lead the sales team (15 to 20 people)
   • Supervise account managers, field sales engineers, and inside sales representatives.
   • Define revenue, margin, and product penetration objectives.
   • Organize sales meetings and ensure team cohesion.
3. Drive sales performance
   • Implement and monitor relevant KPIs (pipeline, conversion rate, market share).
   • Analyze performance by region and by key account.
   • Provide regular reporting to top management.
4. Develop team capabilities
   • Identify training needs (products, sales techniques, CRM tools).
   • Organize coaching and training sessions, including on cybersecurity solutions.
   • Support skill development for complex sales (public sector, key accounts, installers).
5. Collaborate with other departments
   • Work closely with marketing teams on partner campaigns.
   • Coordinate actions with technical support and product managers.
   • Represent the company at trade shows and industry events.

Profile

• Education: Master’s degree in business, management, or engineering (electrical / IT).
• Experience: Minimum 5–7 years in electricalsolutions sales, including at least 3 years in team management.
• Skills:
  • Strong knowledge of distribution channels.
  • Proven experience managing complex opportunities with long sales cycles.
  • Solid understanding of electrical safety solutions.
  • Strong leadership, analytical mindset, and results-driven approach.
  • Proficiency in CRM/ERP tools.
  • Fluent professional English.

Compensation & Benefits

• Competitive package: base salary + performance-based bonus.
• Company car.
• Laptop, phone, business card.
• Additional employee benefits (healthcare, insurance, etc.).