🚀 SOCIAL MEDIA AND INFLUENCER SPECIALIST

Overview

The BATA GROUP is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.

With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

DESCRIPTION OF THE ROLE

A Social Media and Influencer Specialist is overseeing AW LAB interactions with the public by implementing social media platforms' content strategies (TikTok, Instagram, Facebook and LinkedIn). His/her duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. He/she will be in charge to define an AW LAB influencer community through influencer agency and direct contact.

He/she will be responsible for the social media strategy, content production and definition of PED. He/she will manage through external agency the influencer activities and communities. Internally he/she will receive relevant information from brand communication area, omnichannel, product department and to play accordingly the activities.

KEY CHALLENGES

• Define the social media strategy for platforms like Facebook, Instagram, TikTok, Pinterest and LinkedIn
• Define most important social media KPIs
• Define the PED for all social media platforms
• Manage and oversee social media content to make sure production is in line with the platforms and the brand
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools
• Collaborate with influencer agency to build AW LAB community and get direct contacts with influencers
• Collaborate with Sales and Product Development teams

REQUIREMENTS

• At least 4 years in a social media position
• Fluent in English and possibly in Spanish
• Crazy for social media, influencers, with lots of creative and out of box ideas
• Passionate and direct contact with Italian and Spanish influencers
• Dynamic, passionate and enthusiastic about life

LOCATION

• Limena (PD)
• Possibility of working in Smart Working for part of the week after an initial on-site training period