🚀 New Business National Account Manager

We’re Cakesmiths, the UK's fastest-growing wholesale cake business creating and baking award-winning traybakes and cakes for coffee shops as well as a host of restaurants, leisure and entertainment, and foodservice brands across the country.  

Part of premium frozen bakery group Onoré, we’ve gone through massive growth over the past few years, with no signs of slowing down. Now we’re on the lookout for a National Account Manager to join our growing team and focus on driving new business. 

You’ll be focused on introducing Cakesmiths and our cakes, bakes and desserts to new end-user accounts – restaurant groups, breweries, QSRs, and contract caterers – who share our values and see the value in the cakes we bake. 

You’ll be responsible for finding the right opportunities, telling our story in a way that resonates, and working closely with potential customers to create something that works – commercially and creatively. It’s about building relationships that last and setting the stage for long-term success on both sides. 

Day to day you will be:  

• Identifying and reaching out to aligned national accounts – restaurant groups, pubs/breweries, QSR brands, and contract caterers. 
• Using your knowledge of the foodservice sector and your existing network to open doors and start meaningful conversations. 
• Leading the full sales journey – from first chat to product tasting, pitch, negotiation, and handover to our brilliant accounts team. 
• Working closely with NPD, operations and marketing to shape bespoke proposals that meet customer needs and reflect our values. 
• Representing Cakesmiths at tastings, meetings, and key industry events. 
• Keeping a clear, well-managed pipeline in HubSpot and sharing regular progress updates with the Head of National Accounts. 
• Making sure the customer experience is thoughtful, smooth and reflective of how we do things. 
• Managing the P&L for new business accounts 
• Developing and implement sales strategies to achieve revenue and growth targets 
• Coordinating with the Head of Supply Chain and Logistics to ensure timely delivery of products and resolution of any issues 
• Tracking and analyse sales performance metrics to measure progress against goals 

Essential Qualities:    

• A natural connector with experience and contacts in the foodservice sector – especially restaurant groups, breweries, QSRs, hotels and caterers. 
• Thoughtful and curious– someone who listens, understands what customers need, and responds with solutions that make sense. 
• Commercially aware and confident negotiating deals, without being pushy or transactional. 
• Someone who understands how to align a brand with the right customers, not just any customer. 
• A safe pair of hands – you’re organised, reliable, and can be trusted to represent Cakesmiths in the best possible way. 
• Comfortable working independently but always ready to collaborate and share ideas. 
• Experience using a CRM like HubSpot and a methodical approach to managing your pipeline. 

Desirable Qualities:  

• Experience working in or with premium food or bakery brands 
• Knowledge of chilled logistics and foodservice operations 
• A creative eye and a good sense for what makes a product stand out 
• Target-driven and determined to add value quickly 

Location:   

Hybrid /remote. Although this is a national remote role, we’d love it if you were either based in Bristol or were within 90 mins drive of Bristol (our HQ).  

Company car allowance / company car will be offered based on the requirements of this position.