🚀 Vice President of Product

Vice President of Product —Sports industry

London, United Kingdom

Direct-to-Consumer | Digital Transformation | Fan Engagement

McBride Sport is proud to be partnering with a global sports organisation who are international in scope, data-driven in execution, and relentlessly focused on the fan experience. We are seeking a Vice President of Product to lead the next evolution of the organisation’s Direct-to-Consumer (DTC) ecosystem, spanning digital content experiences, live and on-demand streaming, and CRM-led fan engagement. This is a rare opportunity for a senior product leader who can operate as both strategic architect and hands-on builder, defining long-term vision while driving excellence in delivery. As VP of Product, you will:

• Set the vision and roadmap for digital fan engagement across content, streaming, and CRM platforms.
• Define and implement a clear product development framework that unites discovery, prioritisation, delivery, and iteration.
• Partner with senior leadership across marketing, technology, and broadcast to ensure alignment between fan experience and commercial outcomes.
• Build and mentor a high-performing product organisation that balances creative ambition with operational rigour.
• Champion a culture of clarity, data-driven decision-making, and executional excellence.

We’re looking for a product leader who:

• Brings 12–15+ years of product management experience within sports, media, or entertainment.
• Has successfully led teams across multiple product domains (content, streaming, CRM, data).
• Possesses deep craft knowledge of product management — from vision setting to launch to optimisation.
• Demonstrates strong executive presence, structured thinking, and a collaborative leadership style.
• Is passionate about the intersection of storytelling, technology, and fan engagement.

This is a defining role in the digital transformation of a global sports property. You’ll shape how millions of fans engage with the sport — before, during, and between live events — by uniting live content, interactivity, and data-driven personalisation into a cohesive experience. If you’re driven to build the next generation of global fan platforms, this is your opportunity to lead that change.