🚀 Consumer PR Manager,Media,Culture & Demand Generation,EMEA

**Additional Information**
**Job Number**
**Job Category** Public Relations & Communications
**Location** Europe Office - London, Barnard's Inn 86 Fetter Lane, London, London, United Kingdom, EC4A 1ENVIEW ON MAP (
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management

**Position Summary**

The **Consumer PR Manager, Media, Culture and Demand Generation, EMEA** supports the Senior Director of Consumer PR and team in executing the overarching consumer PR strategy across Europe, the Middle East, and Africa. This role is critical in securing press coverage, increasing share of voice against competitors, and positioning Marriottu2019s brand portfolio to drive topline revenue.

As the lead for Marriott Bonvoyu2019s EMEA Press Office, the Consumer PR Manager will manage incoming media requests, both directly and via agency partners, and lead PR for the companyu2019s go-to-market strategies, turning these into compelling media narratives. This includes creating press materials for always-on news, such as demand generation pitches, newsletters, and press releases.

The role also leads media monitoring across PR in EMEA, ensuring tools and partners are used effectively to track, analyse, and showcase media results in a compelling way to stakeholders. Additionally, the Consumer PR Manager serves as the culture and trends lead, ensuring PR work remains timely and relevant to the cultural zeitgeist across EMEA markets.

This role collaborates closely with the EMEA Communications team, marketing and brand teams, and Marriottu2019s Global PR teams in the US to ensure consistent alignment of messaging and campaign execution across the region.

**Scope**
**Location:** London
**Portfolio:** Marriott Internationalu2019s brands across EMEA
**Focus Areas:** Media relations, culture, media monitoring, and consumer PR campaigns
**Flexibility:** May support other initiatives as identified by Commercial Services or business needs

**Key Responsibilities**
Develop and implement annual consumer PR plans in alignment with the Senior Director
Serve as the teamu2019s culture specialist, tracking earned media and online trends
Oversee Demand Generation PR activities and manage the EMEA Monthly Newsletter
Lead the EMEA Press Office, ensuring timely responses and internal communication
Upload press releases to the Press Centre and educate media on Marriottu2019s brand portfolio
Report campaign results using approved tools and defined PR metrics
Create engaging press materials (e.g., releases, infographics, briefing packs, interviews)
Lead media monitoring and reporting, including use of AI tools and stakeholder reporting
Represent Consumer PR in webinars, meetings, and cross-functional project teams
Manage PR agency relationships across EMEA to ensure alignment and success
Collaborate with internal departments (Brand, Loyalty, Legal, Ops, etc.) to support PR programs
Manage budgets and scopes for PR initiatives, including PO creation and invoicing
Understand media landscapes across key EMEA markets
Organise and host press events, trips, and media tours
Set and track KPIs aligned with commercial goals
Provide crisis cover support approximately three weekends per year

**Candidate Profile**

**Education & Experience**
3 years experience in public relations experience, ideally in travel, hospitality, or lifestyle sectors
Journalism experience considered; hotel experience preferred
Experience managing budgets and multiple stakeholders
Experience working across multiple brands/projects
EMEA experience and language skills a plus
Media-focused mindset

**Skills & Competencies**
Excellent written and spoken English (writing/proofreading is key)
Strong knowledge of brand PR, agency management, media relations, and press writing
Proven ability to build media relationships and secure coverage
Understanding of paid and earned influencer marketing
Strong organisational and execution skills
Strategic and creative thinker with ability to lead campaigns
Skilled in event planning and implementation
High energy, enthusiasm, and a positive attitude
Ability to manage multiple projects simultaneously
Willingness to travel internationally
Flexible, open-minded, and collaborative work style

**Why Work at Marriott International?**

At Marriott International, youu2019ll be part of a global company that values creativity, collaboration, and purpose. In this role, youu2019ll help shape the voice of one of the worldu2019s most iconic hospitality brands across Europe, the Middle East, and Africau2014bringing stories to life that inspire travel and connect cultures.

As the **Consumer PR Manager** , youu2019ll work at the intersection of media, culture, and brand strategy, with the opportunity to influence how millions of guests experience Marriott. Youu2019ll collaborate with passionate teams across communications, marketing, and global PR, and lead initiatives that drive real business impactu2014from press office operations to trend-driven storytelling.

**Join us and help shape the future of hospitality communications.**

_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._

Marriott International is the worldu2019s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,u200b **begin** your purpose, **belong** to an amazing globalu200b team, and **become** the best version of you.