🚀 Digital Health Outreach & Communications Specialist

Digital Health Outreach & Communications Specialist

Microbiome Alliance for Disease Prevention (MADP)

Registered 501(c)(3) National Public Health Nonprofit

Remote | Contractual | In-Person Meetings - Richmond, Virginia

The Microbiome Alliance for Disease Prevention (MADP) is a U.S.–based 501(c)(3) national public-health nonprofit dedicated to advancing the early detection and prevention of chronic disease . By expanding access to precision medicine and preventive care, MADP is breaking down barriers and building healthier communities nationwide.

Through education, digital outreach, and advocacy, MADP supports patients, providers, and communities with accessible education and resources that promote smarter prevention, earlier detection, and improved long-term health outcomes .

POSITION SUMMARY

MADP is seeking an experienced Digital Health Outreach & Communications Specialist to lead and implement our national digital outreach strategy for patients, healthcare providers, and community health outreach.

This key role oversees MADP’s digital health outreach and communications ecosystem —including social media, web presence, multimedia production, webinars, podcasts, and email campaigns — to advance MADP public health outreach and supportive resources to targeted audiences.

The candidate must be highly proficient in digital outreach analytics and management software , with the ability to track, measure, and interpret outreach engagement metrics across multiple platforms in order to guide public-health outreach and impact.

This position is remote, contractual, and flexible , with scheduled in-person meetings. Candidate must be located within the Richmond, Virginia area.

The ideal candidate is a very seasoned professional who can operate independently, is strategic and 'thinks out of the box', delivers precise measurable results, and can easily manage multiple outreach campaigns within the healthcare ecosystem.

KEY RESPONSIBILITIES

As a member of MADP’s national outreach team, the Specialist will:

o  Develop and execute a comprehensive national health outreach strategy that aligns with MADP’s strategic goals, brand identity, and public-health mission.

o  Design, manage, and optimize content across all major digital platforms (LinkedIn, Facebook, Instagram, YouTube, and others), ensuring tailored, high-impact messaging for key audiences including:

·      Young adults (18–44) as part of MADP’s Young-Onset Colorectal Cancer Advocacy Initiative – “Know the Symptoms—Your Voice Can Be Lifesaving” .

·      Patient and community groups, advancing education and supportive resources for early detection and prevention, expanding access for patient advocacy guides.

·      Healthcare providers and systems , increasing awareness of advanced precision medicine testing, early-detection resources, and MADP’s Food as Medicine Program for patients.

·      Underserved populations , using digital tools to reach underserved populations efficiently — expanding impact without large field teams.

·      Clinical health partners and nonprofits , amplifying MADP’s prevention and education programs through collaborative outreach.

o  Lead production of professional multimedia content—including educational videos, webinars, and podcasts—featuring clinicians, researchers, and patient advocates. Oversee pre- and post-production processes, script development, editing, and distribution across digital platforms.

o  Strengthen and leverage partnerships with healthcare organizations, research institutions, and advocacy groups to broaden MADP’s national reach through coordinated digital health initiatives and resource sharing. 

o  Monitor and analyze health outreach performance metrics using advanced data analytics tools. Prepare data-driven outcome reports and insights that inform continuous improvement and measurable public-health outreach and impact.

o  Ensure brand and message integrity across all communications, maintaining a consistent, professional voice aligned with MADP’s mission and regulatory standards.

o  Manage content calendars, optimize SEO/SEM strategies, and ensure digital accessibility compliance (ADA/WCAG).

o  Stay current on emerging digital trends, platforms, and analytics tools to enhance outreach effectiveness and maximize impact with limited resources.

QUALIFICATIONS

o  Education: Bachelor’s or master’s degree in communications, digital media, marketing, journalism, or a closely related field in healthcare.

o  Experience: Minimum 7–10 years of progressive experience leading digital outreach and communications preferably in healthcare, life science, nonprofit, or public health organizations.

o  Strategic Expertise: Demonstrated ability to develop and execute integrated digital outreach campaigns that measurably increase visibility, engagement, and impact across multiple channels.

o  Technical Proficiency: must be proficient in digital analytics and outreach management tools.

·      Advanced skill with content-management and analytics platforms (e.g., Meta Business Suite, Hootsuite, Google Analytics, Sprout Social, HubSpot, or similar).

·      Experience with creative and design tools (Adobe Creative Suite, Canva Pro, video editing software).

·      Familiarity with email automation, CRM tools, and digital advertising platforms (e.g., Constant Contact, Google).

o  Multimedia Production: Proven track record producing and editing professional video, webinar, and podcast content in a health, science, or clinical education context.

o  Analytic Capability: Demonstrated ability to collect, interpret, and present digital-performance data using metrics dashboards and KPI reports to inform strategic decisions.

o  Writing and Storytelling: Exceptional ability to translate complex medical or scientific information into engaging, accessible public-health content.

o  Leadership and Collaboration: Self-directed professional with strong project management, organizational, and cross-functional communication skills; able to collaborate with clinicians, researchers, board members, and external partners.

NOTE: Portfolio Requirement *: Upon interviewing, applicants must provide a professional portfolio that includes examples of: 1) Digital health campaigns and social-media initiatives. 2) Multimedia production (video, podcast, or webinar) with software applications. 3) Proficiency of digital outreach software applications and analytical tracking tools. 4) Data-driven reporting and measurable analytics that demonstrate digital outreach impact across multiple platforms and audience engagement.

Must Submit *: We kindly request all interested candidates to submit a comprehensive resume and a cover letter to for consideration. We welcome you to submit examples of your work from your portfolio at this time. Please provide a detailed account of your professional experience and explain why your expertise aligns with the role and mission of MADP . We appreciate your interest and look forward to exploring potential collaborations.

Why Join MADP

This is a unique opportunity to shape the digital voice of a growing national public-health nonprofit committed to prevention, precision medicine, and equitable access to care. You’ll collaborate directly with visionary leaders, clinicians, and researchers who are redefining how chronic disease is detected and prevented—driving measurable, lifesaving impact through smarter precision public health.

Due to the significant number of applicants, we will only be able to reach out to those that are qualified for an interview. We appreciate your understanding and thank you for your interest in our nonprofit organization.