🚀 Head of eCommerce, North America

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At Ooni, we’re on a mission to bring fantastic pizza to backyards all over the world. We created the world’s first portable pizza oven, and since our launch in 2012, we’ve grown into a multi-award‑winning, innovative global business, leading the category we created. Our products are designed for accessibility, high performance, and beautiful design. We’re an ambitious company with a strong culture built on our values of Ambition, Innovation, Rigour, Passion, and Kindness . We have big plans for the North American market—our largest—and are looking for a visionary and driven leader to take our direct-to-consumer (DTC) eCommerce channel to the next level.

Head of eCommerce for North America

The Head of eCommerce for North America will play a pivotal role, responsible for defining, owning, and executing the overall eCommerce strategy for Ooni’s North American market, driving significant, profitable growth across Ooni.com and marketplaces, including Amazon and others. This leader will have P&L ownership for the regional eCommerce business and will ensure Ooni delivers a world-class, seamless customer experience that embodies our brand values.

Key Responsibilities

• Develop, own, and execute the North American eCommerce strategy to meet and exceed ambitious targets.
• Manage the full eCommerce P&L, including forecasting, budget management, and cost optimization, to drive strong ROI.
• Serve as the regional subject matter expert on eCommerce trends, consumer behavior, competitive landscape, and technology for North America.
• Share insights and actively engage with our retailer partners to improve Ooni’s presence on retail.com.
• Oversee all digital trading and merchandising across all eCommerce touchpoints.
• Collaborate with the Performance Marketing team to optimize all traffic-driving channels.
• Drive continuous website optimization to enhance the customer journey and improve conversion rates.
• Provide requirements to global teams to optimize the tech stack for North American eCommerce.

Cross-Functional Collaboration & Omnichannel

• Partner closely with the North American Sales, Marketing, Operations, and Product teams to ensure a cohesive, unified brand and shopping experience across all channels.
• Work closely with the Head of eCommerce EUROW to align global eComm strategy, tailoring execution for the North American market.
• Partner with sales to elevate the Ooni experience on retailer websites.
• Collaborate with the Operations team to optimize fulfillment, logistics, returns, and inventory management for the North American DTC business.
• Act as the voice of the North American online customer, providing regional insights to the global product and brand teams.
• Lead, mentor, and build a high-performing, data-driven eCommerce team, fostering Ooni’s core values.
• Cultivate a culture of rigorous testing, innovation, accountability, and continuous improvement within the eCommerce function.

What you’ll need to succeed

• 8+ years of progressive experience in eCommerce, with at least 3+ years in a senior leadership role (Head of/Director level) managing an eCommerce P&L for a premium, consumer-focused product business (DTC essential, experience with consumer goods/appliances a plus).
• Experience with marketplaces like Amazon.
• Demonstrated success in developing and scaling a multi-million dollar eCommerce business in the North American market.
• Deep expertise in eCommerce platforms (Shopify experience is highly preferred), web analytics (Google Analytics 4 etc), and digital marketing channels.
• Strong commercial acumen and proven ability to translate data and analytics into actionable, profitable business strategies.
• Exceptional leadership, team-building, and cross-functional collaboration skills.
• Strategic thinker with an operational mindset - able to define the vision and execute the day-to-day.
• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree desired but not essential).
• A passion for food, cooking, or, ideally, pizza!

Why Ooni?

When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we’ve built here. As a member of our team, you will also receive the following:

• $1200 to spend on Ooni products each year, plus 50% discount on any other Ooni products.
• $620 every year to spend on your passion – whatever that may be.
• 35 days of paid time off per year, plus an additional 5 week sabbatical when you’ve been here for 5 years.
• Enrolment into our 401k plan, plus medical, dental and vision cover (100% cover for yourself and 50% cover for dependents).
• Access to an employee assistance programme which includes on demand coaching.
• We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about.
• Pizza is at the heart of everything we do, you’ll have access to our ovens in every office — and we’ll teach you to make pizza like a pro as part of your onboarding experience.

Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at