🚀 Director of Digital Marketing

Overview

Director of Digital Marketing

Columbus, OH (Onsite)

About the Role Charleys Cheesesteaks and Wings, a rapidly growing QSR brand with more than 1,000 locations nationwide, is seeking a Director of Digital Marketing to lead our digital growth strategy. This role is responsible for overseeing all digital initiatives across paid, earned, and owned channels, with a strong focus on driving sales, customer acquisition, and e-commerce performance.

The Director will manage Charleys’ e-commerce platforms (desktop and mobile app), oversee delivery partnerships, and lead vendor negotiations to maximize efficiency and ROI. This is a leadership position with direct accountability for digital performance and team development.

Key Responsibilities

Digital Strategy & Growth

• Lead digital marketing across all channels to increase sales and customer acquisition.
• Develop and execute integrated campaigns that build awareness, engagement, and conversion.
• Implement scalable, profitable strategies for new customer growth.

E-Commerce & Platforms

• Manage and optimize Charleys’ desktop and mobile app platforms to improve user experience and sales conversion.
• Partner with IT and Operations to deliver platform enhancements and ensure performance.

Vendor & Partner Management

• Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub).
• Negotiate contracts with delivery partners and digital vendors for optimal value and performance.
• Manage the digital vendor ecosystem, including media partners, CRM, loyalty, and reputation management providers.

Performance & KPI Management

• Define and track KPIs to measure digital marketing and e-commerce effectiveness.
• Analyze data to identify opportunities for optimization and improved ROI.
• Collaborate with Creative, Operations, Finance, and IT to align digital initiatives with business objectives.

Team Leadership

• Lead, coach, and develop a digital marketing team to achieve high performance.
• Promote collaboration, innovation, and accountability within the department.
• Build team capabilities to ensure Charleys remains competitive in digital marketing.

Qualifications

• 7–10 years of progressive digital marketing experience within a retailer, omni-channel merchant, or QSR brand.
• Demonstrated success in driving digital sales and e-commerce growth across paid, earned, and owned channels.
• Experience with loyalty platforms, CRM, and reputation management programs.
• Strong knowledge of media planning and buying, including search, social, streaming, and display.
• Proven experience managing third-party delivery platforms and negotiating vendor contracts.
• Track record of setting, tracking, and achieving KPIs.
• Strong leadership, communication, and people management skills.
• Analytical mindset with the ability to translate insights into action.
• Strategic thinker with a proven ability to build scalable digital growth engines.

Total Rewards

• Competitive salary + bonus
• Health, dental, and vision insurance
• 401(k)
• Paid vacation and personal days
• Short-term disability and voluntary life insurance
• Tuition and wellness reimbursement
• Ongoing professional development

Why Join Us

At Charleys, we believe in building a marketing engine that’s as bold as our flavors. This is a unique opportunity to establish and lead an in-house creative services team at scale—delivering work that inspires our guests, energizes our franchisees, and drives brand growth.

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