🚀 Performance Marketing Manager

Role Summary

We’re looking for a strategic, data-driven Performance Marketing Manager who’s excited to lead our to lead paid media efforts across Meta, Google, YouTube, and TikTok and turn them into efficient, scalable growth engines. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making — someone who loves building structure out of chaos and driving measurable results. You’ll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you’ll feel right at home here.

⚡ What you\'ll do

• Own the end-to-end management of paid marketing platforms including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads.
• Build and execute full-funnel media strategies designed to drive customer acquisition and retention
• Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing
• Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS
• Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development
• Partner with RevOps and Engineering to ensure data accuracy and end-to-end attribution.
• Create briefs for new ad creatives and work with internal or external resources to bring them to life.
• Build simple, repeatable systems for campaign launches, reporting, and learnings.
• Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.
• Explore and scope new channel opportunities as performance stabilizes across core platforms.

What we’re looking for

• 6+ years of total marketing experience, with at least 3 years in performance or growth marketing running paid ads
• Proven track record running and optimizing paid campaigns on Meta and Google/YouTube.
• Proficiency in GA4, and Excel/Google Sheets.
• Hands-on experience designing and analyzing A/B or creative tests.
• Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling.
• Excellent copywriting instincts and ability to identify what resonates with small business owners.
• Experience managing budgets, pacing spend, and reporting on performance.
• Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
• Comfortable driving complex projects independently while staying highly organized.
• Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making