🚀 Vice President, Marketing Analytics & Operations

Presidio, Where Teamwork and Innovation Shape the Future

Role - Vice President, Marketing Analytics & Operations

We are seeking an exceptional Vice President of Marketing Analytics and Operations to serve as the CMO’s strategic partner in transforming our marketing organization through data-driven insights and operational excellence. This newly created role will build and lead a world‑class marketing analytics and insights team while establishing the foundational infrastructure, processes, and measurement capabilities that will drive our marketing organization’s strategic growth.

As a key member of the marketing leadership team, you will architect our marketing analytics function from the ground up, implementing comprehensive measurement frameworks that demonstrate clear ROI to executive stakeholders and technology partners. This role requires a visionary leader who can balance strategic thinking with hands‑on execution in a dynamic, high-growth environment.

This position will be based in the Eastern Time Zone of the United States with a preference for candidates residing in the Boston, MA area.

Responsibilities

Strategic Responsibilities

• Build & lead the Analytics Organization
• Design and build a best‑in‑class marketing analytics and insights team, including hiring, developing, and managing top‑tier talent
• Establish the strategic vision and roadmap for marketing analytics capabilities and infrastructure
• Create a data‑driven culture within the marketing organization through training, process development, and change management

Executive Partnership & Strategic Planning

• Serve as the CMO’s strategic right‑hand, providing data‑driven insights that inform key business decisions and marketing strategy
• Partner with C‑suite and other senior executives to translate business objectives into measurable marketing outcomes
• Lead monthly business reviews with executive leadership, presenting comprehensive performance analysis and strategic recommendations

Revenue Operations & Growth Optimization

• Partner closely with Sales Operations to optimize the entire customer acquisition funnel, from lead generation through revenue realization
• Develop and implement attribution models that accurately measure marketing’s contribution to pipeline and revenue
• Design and execute A/B testing frameworks to continuously optimize marketing performance across all channels

Marketing Technology & Infrastructure Leadership

• Own and optimize the complete marketing technology stack, ensuring seamless integration and maximum ROI
• Evaluate, implement, and manage marketing technologies that support data collection, analysis, and activation
• Establish data governance frameworks and ensure compliance with privacy regulations
• Operational Excellence

Performance Measurement & Reporting

• Build comprehensive marketing dashboards and reporting infrastructure from the ground up
• Develop standardized KPIs and measurement frameworks across all marketing channels and campaigns
• Create automated reporting systems that provide real‑time visibility into marketing performance

Financial Management & Partner Relations

• Own the marketing budget planning and reconciliation process, working closely with Finance to ensure accuracy and optimization
• Manage partner operations, including MDF (Market Development Fund) allocation, tracking, and ROI reporting
• Develop comprehensive ROI models that clearly demonstrate marketing’s impact to technology partners and internal stakeholders

Process Design & Implementation

• Assess current marketing operations and implement scalable processes and systems
• Design and implement lead management, campaign operations, and performance tracking workflows
• Establish data quality standards and ensure accuracy across all marketing systems

Cross‑Functional Collaboration

• Build strong partnerships with Sales, Finance, Product, and Customer Success teams to ensure alignment on goals and metrics
• Lead monthly reconciliation meetings with Finance to ensure budget accuracy and forecasting precision
• Collaborate with legal and compliance teams to ensure all analytics practices meet regulatory requirements

Key Success Metrics

• Establishment of comprehensive marketing attribution and ROI measurement
• Implementation of real‑time marketing performance dashboards
• Successful partner ROI reporting and MDF optimization
• Team building and development of high‑performing analytics organization
• Cross‑functional stakeholder satisfaction and strategic influence

Required Skills and Professional Experience

• Bachelor’s degree or equivalent experience and/or military experience; MBA or advanced degree in Analytics, Statistics, or related field preferred
• 15+ years of progressive experience in marketing operations, analytics, or related fields with at least 7 years in leadership roles
• Proven track record of building and scaling analytics teams in high‑growth technology companies
• Demonstrated success in implementing marketing technology stacks and measurement frameworks
• Experience managing multi‑million dollar marketing budgets and partner relationships
• Strong background in statistical analysis, data modeling, and business intelligence
• Advanced proficiency in marketing analytics platforms (Adobe Analytics, Google Analytics, Tableau, Power BI or similar)
• Deep understanding of CRM systems, marketing automation platforms, and data warehousing solutions (Marketo, Pardot)
• Experience with attribution modeling, predictive analytics, and advanced statistical methods
• Knowledge of data privacy regulations and compliance requirements
• Exceptional leadership abilities with experience building teams from 0‑10+ people
• Strategic thinking with the ability to translate complex data into actionable business insights
• Outstanding communication skills with experience presenting to C‑level executives
• Proven ability to influence cross‑functional stakeholders and drive organizational change
• Strong project management skills with experience leading complex, multi‑stakeholder initiatives

Preferred Skills and Professional Experience

• Relevant certifications in marketing analytics, project management, or technology platforms

What We Offer

This is a rare opportunity to build something from the ground up in a high‑growth company, with significant autonomy to shape the marketing organization’s future. You’ll have direct access to executive leadership, substantial budget authority, and the support needed to build a world‑class team and infrastructure.

About Presidio

Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades‑long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Simultaneously, Presidio’s expert technical team develops custom applications, provides managed services, enables actionable data insights, and builds forward‑thinking solutions that drive strategic outcomes for clients globally.

Equal Opportunity Employer

Presidio is an Equal Opportunity / Affirmative Action Employer / VEVRAA Federal Contractor. All qualified candidates will receive consideration for this position regardless of race, color, creed, religion, national origin, age, sex, citizenship, ethnicity, veteran status, marital status, disability, sexual orientation, gender identification or any other characteristic protected by applicable federal, state, and local statutes, regulations, and ordinances.

Application Process

Applications will be accepted on a rolling basis.

Contact

For assistance with the job application process due to a disability, email Recruitment agencies, please note that Presidio does not accept unsolicited agency resumes/CVs.

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