🚀 Tapestry Director, Brand Marketing

Overview

Kate Spade New York designs a global lifestyle brand offering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio, a global house of brands committed to expanding what’s possible. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

Job Title

Director, Brand Marketing

Primary Purpose

The Director, Brand Marketing, in partnership with the Chief Marketing Officer and Regional Marketing leaders, is a strategic leader responsible for building, managing, and enhancing Kate Spade’s brand relevance and marketing efforts. The Director will develop and implement brand strategies as well as manage and optimize campaign performance.

The accomplished individual will possess…

Responsibilities

• Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
• Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer and trends
• Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent across all campaigns
• Collaborate with merchandising and local marketing teams to ensure hero product alignment and commercial objectives are met for each campaign
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign
• Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for a compelling customer journey
• Plan and monitor key milestones, guaranteeing the timely delivery of all marketing deliverables
• Collaborate with market and channel teams to maintain a consistent implementation of the plans
• Track and analyze campaign performance in-market (including in-depth social listening) to identify learnings and propose improvements
• Lead agile interventions and amplification plans to sustain brand heat as campaigns go in-market

Qualifications

• Curious nature and in-touch with culture and what shapes it
• Mix of data-driven analytic experience and gut creative instincts
• High action orientation and problem solving capabilities
• Strong negotiating skills, excellent communication and relationship building skills
• Partnership oriented and familiarity with working in a matrixed internal organization and extensive network of external agencies

Preferred Experience

• 10+ years of relevant working experience; an equivalent combination of education and experience will be considered
• Strong retail business acumen

Our Competencies

Our Competencies for All Employees

• Courage : Provides current, direct, complete, and actionable feedback; faces up to people problems quickly and directly; takes necessary action when needed.
• Creativity : Generates new, unique ideas and makes connections among otherwise unrelated concepts.
• Customer Focus : Communicates with customers in mind and builds strong relationships and trust.
• Dealing with Ambiguity : Adapts to change, handles risk, and acts without a total picture.
• Drive for Results : Strives to exceed goals and performance standards.
• Interpersonal Savvy : Builds rapport and works with diverse sets of people.
• Learning on the Fly : Learns quickly from new problems and experiences.

Our Competencies for All People Managers

• Strategic Agility : Anticipates trends and creates forward-looking strategies.
• Developing Direct Reports and Others : Provides development opportunities and plans.
• Building Effective Teams : Fosters collaboration, morale, and shared success.

Equal Opportunity Statement and Benefits

Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications as they relate to the position and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis. Americans with Disabilities Act (ADA) applies. Tapestry will provide reasonable accommodation for disabilities or religious beliefs; please contact Tapestry People Services at or for assistance.

#LI-KS1; #LI-HYBRID Visit Kate Spade at

Work Setup: HYBRID

BASE PAY RANGE $150,000 to $170,000 annually

Here are some of the benefits that we offer: medical, dental, and vision insurance; 401(k); paid paternity and maternity leave; commuter benefits; disability insurance; and tuition assistance. A complete list of U.S. Corporate Compensation & Benefits is available.