🚀 National Consulting Marketing Senior Manager - Large Global Firms

National Consulting Marketing Senior Manager - Large Global Firms

Overview

At Forvis Mazars, our Consulting practice thrives in a complex, ever-evolving world. We partner with leading global institutions to enhance efficiency, reduce risk, and drive performance through technology-enabled strategies.

What You Will Do

• Develop and implement targeted marketing strategies for the financial services sector.


• Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.


• Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.


• Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.


• Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.


• Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.


• Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.


• Manage multi-industry partnerships with external associations, including content development and insight programs.


• Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.


• Build strong relationships with client service professionals to support local marketing initiatives.


• Provide strategic input on complex sales pursuits and proposal development.


• Conduct business intelligence research and develop targeted pursuit lists.


• Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.


• Ensure consistent application of the firm's brand across all marketing channels and audiences.

Minimum Qualifications

• Bachelor's Degree in English, Business, Marketing, Communications or relevant field


• 8+ years of marketing experience in high-growth environments, with a strong emphasis on B2B, and experience within a Top 10 professional services firm


• 5+ years of proven success in demand generation and revenue marketing


• Expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel campaigns (digital and traditional)


• Strong analytical and problem-solving skills


• Proficient in CRM systems with experience extracting and leveraging insights


• Exceptional communication and presentation abilities


• Proficient in Microsoft Office Suite


• Demonstrated ability to build and lead high-performing teams


• Experience marketing complex solutions to enterprise-level clients

Details

• Employment type: Full-time


• Job function: Marketing and Sales


• Industries: Professional Services