🚀 Senior Director, Marketing & Events

Title: Senior Director, Marketing & Events

The role is a strategic luxury marketing leadership position focused on brand storytelling through experiential, digital, and omnichannel activations. You will lead a lean but impactful team and oversee all brand, event, and experiential marketing initiatives across North America. This role reports directly to the President & CEO.

What You’ll Do

• Strategic Brand & Marketing Leadership — Partner closely with Global Headquarters in Solomeo to align North American marketing strategies with the global brand vision and ensure cohesive execution of worldwide brand moments and activations.
• Monitor cultural and industry trends to proactively identify new opportunities for brand engagement and innovation within the luxury experience space.
• Provide feedback to and collaborate with global teams on content creation and storytelling to ensure regional relevance while upholding the global creative direction.
• Lead and develop a team of marketing professionals through strategic guidance and mentorship.
• Foster a collaborative, high-performance team culture focused on innovation and results.
• Own and manage the marketing budget and resource allocation, including planning, forecasting, reconciliation, and ROI analysis.
• Establish KPIs and reporting frameworks to measure effectiveness, provide insights, and continuously optimize future activations.
• Build and maintain relationships with external agencies and vendors.
• Proactively ideates with team and colleagues to produce novel solutions that align with brand standards.
• Lead end-to-end go-to-market excellence, from strategy to execution across activations, seasonal moments, and category storytelling.
• Lead media buying and digital strategy across paid, earned, and owned channels; develop data-driven campaigns that maximize ROI, optimize spend, and elevate brand visibility across social, search, and programmatic platforms.

Experiential Marketing & Events Execution

• Lead the strategic development and execution of a comprehensive events and experiential marketing calendar to support brand elevation, client engagement, and commercial goals across North America.
• Oversee all event activations including seasonal presentations, store openings, press events, clienteling experiences, philanthropic partnerships, and local market activations.
• Lead the production and execution of key North American events, ensuring logistical excellence, brand alignment, and high-touch service at every level.
• Build and nurture strategic relationships with external partners, vendors, stylists, influencers, and philanthropic organizations aligned with our brand values.
• Act as the brand guardian across all touchpoints—ensuring that every event, activation, and partnership reflects the brand’s values, heritage, and aesthetic.

Cross Functional Collaboration

• Collaborate across internal teams—including Retail, Wholesale, PR, Communications, and Visual Merchandising—to translate strategic priorities into impactful, on-brand experiences.
• Act as a senior partner to regional business units, ensuring that marketing efforts are aligned with retail and commercial objectives.
• Represent North America in global brand planning conversations, offering local insights to inform global strategies and executions with Italy headquarters.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 15+ years of relevant experience in luxury fashion, retail, or lifestyle marketing, with proven success leading experiential and event marketing initiatives.
• Minimum 7+ years managing and leading marketing and creative teams.
• Direct experience building and managing marketing budgets and delivering ROI-focused results.
• Strong understanding of luxury brand positioning and storytelling through both physical and digital experiences.
• Strong presentation and communication skills for upper management audiences.
• Deep knowledge of North American fashion, media, cultural, and influencer landscapes.
• Exceptional organizational, communication, and project management skills with meticulous attention to detail.
• Adept at cross-functional collaboration and able to influence stakeholders at all levels.
• Demonstrated ability to manage multiple high-impact projects simultaneously in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Willingness and ability to travel regularly to lead activations and oversee regional events.

Salary: $250,000 + 20% Bonus