🚀 Director, Leasing

Director of Leasing

The Director of Leasing is responsible for developing and implementing strategic marketing plans for multifamily properties with both market-rate and affordable components. This includes managing budgets and analyzing data to optimize leasing and marketing performance. The Director also oversees marketing operations, manages staff, and ensures an exceptional resident experience. The role requires strong leadership, analytical, and relationship management skills, with frequent client and onsite property engagement.

Essential Duties & Responsibilities

• Establish and maintain client specific SOPs
• Ensure tech stack alignment, integration, and training coordination, including MarTech, CRM, Reputation Management and Customer Journey Mapping

Oversee KPI Reporting

• Quarterly: Symposium‑style recap
• Monthly: Marketing performance and budget tracking
• Bi‑Weekly: Property‑level and local marketing efforts
• Weekly: Leasing performance reporting

Manage Client Relationships

Manage client relationships, including call cadence and coordination for marketing, leasing, and pricing in collaboration with operations. Coordinate Virtual Leasing Concierge programming and management, if applicable. Coordinate with Portfolio Managers to track leasing performance and provide proactive forecasting. Implement and monitor resident experience and retention tracking, including sentiment analysis, reputation management and attrition/lease trade‑out trends.

Provide People Management and Leadership

• Direct oversight of dedicated Marketing Manager(s), if applicable
• Collaborative oversight of shared Marketing Manager(s), if applicable
• Marketing budget forecasting and tracking

Marketing Audits and Site Visits

• Lead marketing audits, including digital presence, ILS listings and market surveys
• Conduct frequent property visits (estimated at 40% travel, subject to portfolio performance) across the Southeast, with anticipated national growth

Education & Experience

• Proven portfolio management experience
• Understanding of third‑party property management operations
• Experience with property management systems such as Entrata, Yardi and OneSite
• Experience with CRMs, including Knock and Elise AI
• Demonstrated creativity in developing content and marketing plans
• Strong understanding of digital marketing and data analysis to inform recommendations
• Exceptional attention to detail

This job description should not be considered all inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.