🚀 Senior Product Marketing Manager, Tablets

Senior Product Marketing Manager, Tablets

Amazon strives to be the world’s most customer‑centric company, where customers can research and purchase anything they might want online or offline. The Amazon Device team designs and engineers high‑profile consumer electronics, including the best‑selling Kindle, Fire tablets, Fire TV, and Echo. Our tablets are among the most popular consumer electronics devices on the market, with easy access to millions of movies, TV shows, magazines, newspapers, books, songs, apps, and games. It is just Day 1 for Amazon devices and we are looking for proven, customer‑centric product leaders to help continue to innovate and grow our device business.

Key Responsibilities

• Understand target audience/segment priorities and optimize product positioning through iterative testing to drive demand.
• Develop and execute go‑to‑market plans for new product and experience launches in coordination with global sales, product, marketing, and PR teams including media budget, MSRP pricing, full year promo and mix strategy.
• Collaborate with global teams on international expansion roadmaps.
• Use data to ensure the voice of the customer is present in product marketing decisions, and measure channel and sales effectiveness.
• Work with research teams to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities.

Basic Qualifications

• 6+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience leading go‑to‑market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information.