🚀 Senior Brand Manager - CPG/Consumer Products

Senior Brand Manager - CPG/Consumer Products

Base pay range

$118,882.00/yr - $209,791.00/yr

Darigold is excited to share we're seeking an experienced and motivated Senior Brand Manager to join our team. The Senior Brand Manager will lead the strategic development and execution of brand initiatives that drive growth, differentiation and long-term value for Darigold and our Northwest family farmer owners. As a senior member of our talented Marketing team, this leader will play a pivotal role in shaping brand strategy, guiding cross-functional teams and delivering results across portfolios, channels and geographies. Darigold's Marketing team is an enterprise-wide function responsible for brand management and performance marketing that supports profitable, sustainable growth. We design, develop and steward brands that lead dairy forward and deliver measurable impact.

The ideal candidate is a strategic, results-oriented leader with deep CPG marketing expertise, strong business acumen and a passion for building brands that matter. Darigold is the fifth largest dairy cooperative in the United States based on milk volume and one of the largest privately held organizations headquartered in the state of Washington. Since 1918, our producers have taken pride in producing dairy products with unsurpassed quality.

Today we are one of the nation's largest agricultural cooperatives, producing over 8.5 billion pounds of milk every year. Through innovative technology and our efficient, flexible production capabilities, we deliver value-added products and customer-driven solutions. Darigold is now known throughout the world for bringing fresh, wholesome dairy products and ingredients from the Northwest to people all around the globe.

What You Will Do

• Lead strategic brand planning for assigned portfolios, including development of long-term brand vision, positioning and growth strategies.
• Translate insights into action by synthesizing category, consumer and customer data into compelling brand strategies and initiatives.
• Champion brand stewardship across the organization, ensuring consistent messaging, design and experience across all touchpoints.
• Oversee integrated marketing plans across paid, earned and owned channels, including media, shopper marketing, sponsorships and promotions.
• Drive innovation strategy, leading cross-functional teams from ideation through commercialization, including concept testing, formulation, packaging and launch.
• Partner with Sales and Commercial teams to develop customer-facing materials and storytelling assets that support sell-in and reinforce strategic partnerships.
• Mentor and guide junior brand managers, fostering a culture of collaboration, creativity and accountability.
• Manage agency and vendor relationships, ensuring alignment with brand goals and efficient execution of campaigns.
• Own brand budget(s) and marketing spend, ensuring financial discipline and ROI across initiatives.
• Collaborate with the Director of Marketing to shape an enterprise-wide marketing strategy, capabilities and processes that drive repeatable success.

What You Bring

• 7+ years of progressive experience in brand management, marketing, or related fields within CPG/FMCG.
• Proven success in leading cross-functional initiatives and delivering measurable business results.
• BA/BS required; MBA preferred, with academic background in marketing, business or related disciplines.
• Strong strategic thinking and analytical skills, with fluency in marketing frameworks (4Ps, 5Cs, SWOT, etc.).
• Expertise in consumer insights, syndicated data analysis (Nielsen, IRI, etc.) and performance marketing tactics.
• Exceptional communication and presentation skills, with the ability to influence at all levels of the organization.
• Demonstrated leadership and mentoring capabilities with a collaborative and proactive approach.
• High adaptability, entrepreneurial mindset and strong project management skills in dynamic environments.

Benefits Of Working At Darigold

We understand that as an employee, the benefits that support you and your family in and out of work are important. We are proud to offer eligible positions a competitive total rewards package that includes:

• 401K with competitive employer matching
• Comprehensive medical, dental & vision benefits
• Employer-paid life & disability coverage
• Paid time off and paid holidays
• 8 weeks (about 2 months) paid parental Leave
• Education assistance
• Employee assistance program
• Flexible hybrid working arrangement where it applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)
• Compensation range: $118,882 - $209,791 (individual wage based on previous experience, knowledge, and skills)
• This role is eligible for relocation assistance

Our Commitment to Diversity

Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information, or any other characteristic protected by federal, state, or local law. As a condition of employment, applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Product Management and Marketing
• Industries: Food & Beverages

#J-18808-Ljbffr