🚀 Director of e-Commerce

We are Aaron’s - an industry leader in the sales and lease-to-own retail industry, known for quality brand names and superior customer service. We provide our team members with the opportunity to reach their full potential in a team-oriented, high-energy, recognition-based environment with competitive pay and benefits. This is much more than a job – it is a career with purpose.

Job Title: Director of E-Commerce Operations

Location: Atlanta, GA (this is a hybrid role with 2-3 days/week in our offices)

Reports To: VP E-Commerce

Employment Type: Full-Time

Position Summary

We are looking for a strategic and results-oriented Director of E-Commerce Operations to support the execution and optimization of our digital storefront. This leader will serve as the bridge between technology, operations, site merchandising, marketing, and business performance—owning the day-to-day operations of our e-commerce platform with a relentless focus on improving conversion, engagement, and customer satisfaction.

Key Responsibilities

E-Commerce Strategy & Operations

• Support development and execution of the e-commerce operations strategy to achieve revenue, profitability, operational efficiency, and customer satisfaction goals.
• Oversee end-to-end operations, including site functionality, order fulfillment, inventory management, and customer service.
• Drive omnichannel integration, ensuring seamless customer interactions across all digital touchpoints.
• Monitor site performance and operational KPIs, leveraging data insights to optimize processes and drive growth.

Digital Merchandising Management

• Lead online product assortment strategy, optimizing mix, pricing, and placement for profitability and customer appeal.
• Enhance site content, categorization, and search functionality to improve the customer journey.
• Own and improve product detail page (PDP) strategy, including rich content, reviews, visual assets, and financing callouts.

Performance & CRO

• Use analytics and behavioral insights to identify opportunities to improve site conversion rates and enhance profitability.
• Track and report on KPIs such as conversion rate, bounce rate, engagement metrics, funnel progression, and digital application drop-offs.
• Partner product teams to prioritize and implement optimizations that reduce friction in the shopping and application funnel.

Leadership and Collaboration

• Partner with technology, marketing, supply chain, and store operations teams to align on goals and ensure seamless execution of enterprise priorities.
• Stay ahead of e-commerce trends and technology to maintain a competitive edge, providing recommendations and analysis related to overall operational improvement.
• Ensure e-commerce platforms (e.g., CMS, PIM, search engine, personalization tools) are optimized for usability, speed, and scale.

Qualifications

• Bachelor’s degree; MBA a plus.
• 8–12+ years experience with at least 5 years in digital commerce-related roles.
• Proven success managing site operations or digital merchandising in a large retail environment.
• Deep understanding of user experience principles, digital merchandising strategy, and conversion rate optimization (CRO).
• Deeply collaborative and empathetic leadership style; strong analytical mindset and ability to turn data into actionable insights.
• Additional preferred skills:
  • Familiarity with flexible purchasing models like rent‑to‑own.
  • Experience with Commerce Cloud, Adobe, GA4, etc. preferred.
  • Experience managing onsite search, product recommendation tools, and A/B testing platforms.
  • Background in high‑SKU count environments with localized inventory and delivery variations.

About Aaron’s

At Aaron’s, we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories throughout the United States and Canada. Our customers shop at Aaron’s for the same reason you should choose us for the next step in your career – our ability to positively influence people’s lives. If you are looking for a company with the passion and dedication to make a difference in the lives of customers and team members alike, join us today.

Aaron’s is an Equal Opportunity Employer. Aaron’s is committed to creating a diverse and inclusive work environment, celebrates our team members’ differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact

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