🚀 VP Partnership Sales - Data

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host over 160 million guests, promote more than 10,000 shows and present over 22,000 events worldwide. We are committed to innovation, artistry, and community, leveraging our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform, and global sponsorship activations to create memorable moments that give the world reason to cheer.

Our business interweaves with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host. We reach beyond traditional boundaries to support the communities in which we operate and minimize our environmental impact by adopting sustainable practices throughout our operations.

Job Summary

The VP, Global Partnerships – Data will focus on driving revenue and brand partnerships for AEG’s Global Partnerships group through brand adoption of strategic insights, activation, and measurement products built on AEG’s extensive databases. The role supports the President, AEG Presents, Global Partnerships in aligning data‑driven insights with revenue goals for Global Partnerships as a whole, including the development and implementation of a multi‑entity sales strategy that includes data/digital and non‑digital sponsorships. This position is critical in managing relationships with external brands and agencies looking to leverage external data, as well as supporting the President in maintaining relationships with internal data owners.

Essential Functions

• New Sales, Renewals and Upsell: meet or exceed annual sales goals; partner with Activation to establish upsell pipelines and explore additional activation opportunities; proactively find and develop opportunities for data‑driven partner solutions; participate in multi‑property sales across AEG entities to enhance overall global revenue; network throughout the industry to increase connections for brands, agencies, and competitors.
• Contractual Obligations: drive consistent implementation and adoption of sales programs across all AEG assets; oversee strategic product sales and provide direction for other sales teams; communicate contractual obligations and fulfillment strategies for new and existing partners; oversee all relevant sales materials; provide expertise to internal teams in RFIs, RFPs, bids, demos, assessments, and workshops.
• Prospective Partner Management: understand clients’ game plans and leverage top data platforms to create winning strategies; form strong partnerships with leading data partners and their sales leadership; help develop new offerings and thought leadership marketing; own delivery estimations, solutioning, and pricing for client solutions; collaborate with legal teams on commercial agreements, licenses, and SOWs.
• Leadership and Team Dynamics: act as a trusted advisor, teaming with Sales, Activation, and Solution Architects to help clients tackle tough business challenges; monitor activation of partnerships to ensure best practices; collaborate with cross‑functional teams (Analytics, Tech, Experience, Digital Delivery, etc.) to assess and scope new opportunities; partner closely with internal data owners, analysts, and engineers to ensure data is processed, enriched, and made available for scalable insights, activation, and measurement solutions.
• General Administration: prepare important client correspondence; balance expense and revenue budgets; keep the President, Global Partnerships abreast of all corporate client activities through established reporting procedures.

Required Qualifications

• 10+ years of related work experience in ad tech, data, or software consulting sales.
• Experience selling to marketing, technology, and agency clients.
• Deep expertise in articulating the value of a data product relative to non‑digital properties.
• Experience developing data solutions as part of a hybrid package with non‑digital inventory.
• Extensive experience building and maintaining relationships at the C‑suite, EVP, VP, and technical layers of prospects.
• Proven track record of developing, mentoring, and coaching highly productive teams.
• Strong negotiating skills and the ability to influence internal and external stakeholders.
• Exemplary problem‑solving, communication, and presentation skills.
• Ability to establish effective cross‑team and cross‑functional partnerships to drive initiatives.
• High emotional intelligence and the ability to maintain professional demeanor in highly stressed situations.
• Strong intellectual curiosity to stay abreast of industry trends and identify new revenue opportunities.
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint; ability to learn required business systems.

Payscale

$173,215.00 – $231,000.00

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

We offer a comprehensive benefits package that includes medical, dental, and vision insurance; paid holidays; vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with a 3% employer match; flexible spending accounts; health savings accounts; and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG’s policy is to hire the most qualified applicants. We are an equal‑opportunity employer and will not discriminate against any individual, employee, or applicant for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state, or local law.

Employer does not offer work visa sponsorship for this position.

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