🚀 Sr Brand Manager

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At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people – we obsess over how to make the lives of our customers, and their customers, better. We prioritize a diverse F5 community where each individual can thrive.

Senior Brand Manager

For three decades, F5 has been a global leader in application delivery and security. Our global scale and industry‑leading platform provide unrivaled insight into the challenges and threats facing modern and legacy apps in the AI era. Our solutions are built to ensure that every app, every API, anywhere is fast, available, and secure. With deep expertise and strong partnerships, we help our customers deliver exceptional experiences every time.

Job Description

The Brand Strategy team is dedicated to improving the perception of F5 as a leading application delivery and security platform company. We define and drive the F5 narrative, increase the impact of the F5 brands across the journey, monitor brand health, and develop content plans that improve F5 discoverability.

As a Senior Brand Manager on the Brand Strategy team you will play a critical and high‑visibility role in shaping and scaling the F5 brand strategy. This role leads sophisticated, cross‑functional programs that use advanced market research and performance data to drive decision‑making. You will serve as a trusted advisor across the organization, working collaboratively with stakeholders across geographies and functions within and outside of marketing. Every project will require you to remain agile, thoughtful, and impact‑focused in alignment with F5 customer needs and business objectives.

You will partner closely with teams including Integrated Marketing, Comms, Creative, Field, Channel, PMM, AR, Tech Alliances, HR, Global Good, Events, Customer Experience, Sales, Professional Services and more to deliver holistic brand initiatives that drive measurable business outcomes.

Responsibilities

• Lead the organization through strategic brand research and insights
  
  • Independently own the design, execution, and analysis of brand health research programs
  • Develop innovative approaches to uncover deeper and more meaningful insights that drive organizational decision‑making
  • Inform executive stakeholders of outcomes and provide strategic recommendations to fill gaps
  • Build alignment and buy‑in on findings with senior cross‑functional leaders
• Collaborate across teams to foster consistent brand experiences
  
  • Partner with key stakeholders to integrate the F5 brand narrative across customer touchpoints
  • Drive education of brand guidelines across F5 globally
  • Identify new opportunities to engage customers in the F5 brand and create repeatable and solutions to implement them
• Evolve brand governance and content strategy
  
  • Lead ongoing governance for the F5 brand, ensuring brand standards are updated and accessible across the organization
  • Partner with creative strategy to identify gaps and opportunities for evolving brand assets and their applications, enhancing usability and scale
  • Build and optimize content strategy that improves F5 discoverability in areas of the marketplace that advance F5 business objectives
  • Oversee and drive the strategy of the F5.com home page, ensuring cohesive storytelling and an optimized user experience

The Ideal Candidate Will Be Able To

• Lead the organization through strategic brand research and insights
• Independently own the design, execution, and analysis of brand health research programs
• Develop innovative approaches to uncover deeper and more meaningful insights that drive organizational decision‑making
• Inform executive stakeholders of outcomes and provide strategic recommendations to fill gaps
• Build alignment and buy‑in on findings with senior cross‑functional leaders
• Collaborate across teams to foster consistent brand experiences
• Partner with key stakeholders to integrate the F5 brand narrative across customer touchpoints
• Drive education of brand guidelines across F5 globally
• Identify new opportunities to engage customers in the F5 brand and create repeatable and solutions to implement them
• Evolve brand governance and content strategy
• Lead ongoing governance for the F5 brand, ensuring brand standards are updated and accessible across the organization
• Partner with creative strategy to identify gaps and opportunities for evolving brand assets and their applications, enhancing usability and scale
• Build and optimize content strategy that improves F5 discoverability in areas of the marketplace that advance F5 business objectives
• Oversee and drive the strategy of the F5.com home page, ensuring cohesive storytelling and an optimized user experience

Knowledge, Skills And Abilities

• Ability to see the big picture and the details all at once (e.g., brand and business strategy)
• Understanding of strategic brand concepts including brand architecture, sub‑branding, and product portfolio management
• Experience in fielding and/or analyzing qualitative and quantitative research
• Knowledge of branding and positioning fundamentals
• Excellent writing, editing, presentation, and communication skills, with high attention to detail
• Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company

Qualifications

• 8+ years of real‑world brand management experience with the care and nurturing of a publicly visible brand
• Technology experience or knowledge of B2B, applications and open source is a plus
• Excellent market or brand research experience
• Experience in web content strategy and/or UX
• Experience working with creative teams/agencies or vendors is a plus
• Ability to listen, be nimble and adapt quickly to strategic changes
• Team player who can independently drive processes and tight timelines successfully

Physical Demands and Work Environment

• Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require the ability to travel via automobile or airplane; less than 10% of the time spent traveling.

the annual base pay for this position is: $116,000.00 - $174,000.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting