🚀 Engineering Director, Adoption

Engineering Director, Adoption – Cloudflare
Locations: Austin, Lisbon, London or within 50 mi of any hub office

About The Role

As Director of Engineering – Adoption, you will lead the engineering efforts behind Cloudflare’s dashboard and cloudflare.com, playing a central role in driving 5x growth over the next five years. You will collaborate with product and design teams to enhance customer and prospect engagement across all Cloudflare products.

You will tackle challenges such as:

• Enhancing the Cloudflare Dashboard to provide a powerful platform for product teams and maintaining a tech stack that empowers innovation.
• Driving adoption and upselling to customers ranging from hobbyist developers to Fortune 500 enterprises.
• Managing adjacent costs, including customer support and outbound sales.
• Serving the needs of API‑centric and Terraform‑centric customers.

Key Responsibilities

• Leadership and Accountability
  • Own the successful execution of goals within the adoption solution area, ensuring alignment with company objectives.
  • Lead by example, setting high standards for ethics and integrity.
  • Develop leaders within your organization who have their own track records of success.
• Delivery and Execution
  • Drive goal‑setting initiatives and take individual ownership of key objectives, including cross‑functional projects.
  • Ensure regular progress updates are shared with peers, executives, and other stakeholders.
  • Validate team‑level goals for appropriate stretch and impact, making adjustments as needed.
  • Monitor delivery across teams, unblocking obstacles to maintain progress.
  • Address underperforming teams by implementing necessary changes.
• Strategic Thinking and Vision
  • Break down ambiguous problems into concrete goals with clear outcomes.
  • Set a common direction and strategy across teams, creating cohesion around the mission.
  • Identify opportunities to leverage existing skills, tools, and technologies to accelerate delivery and minimize waste.
  • Develop a vision for the future of your area and inspire collaboration among other leaders.
• Technical Excellence
  • Use your engineering expertise to identify improvement opportunities, enhancing product quality and development velocity.
  • Work with engineering managers and principal engineers to implement best practices.
  • Ensure quantitative measures exist for teams, using data to identify issues and take corrective action.
  • Stay informed about modern UX stacks and web technologies to effectively lead technical discussions.
• Customer Focus
  • Deeply understand customer problems by analyzing support themes, engaging with customer‑facing teams, and interacting with customers directly.
  • Develop strategies to serve the needs of customers who primarily use APIs or Terraform.

Key Competencies

• Leadership Skills
  • Proven ability to lead and develop high‑performing teams in a dynamic environment.
  • Experience reorganizing teams to improve success and adapt to changing goals.
• Execution Excellence
  • Strong track record of managing competing priorities and ensuring critical tasks are completed.
  • Ability to break down complex problems and drive continuous, iterative progress.
• Influence and Communication
  • Exceptional communication skills, capable of persuading and influencing cross‑functional teams.
  • Ability to articulate a clear vision and inspire others to collaborate.
• Technical Proficiency
  • Deep understanding of modern UX stacks and web technologies.
  • Engineering background preferred; ability to engage credibly with technical teams.
• Data‑Driven Decision Making
  • Fluent in working directly with data to inform decisions and persuade stakeholders.
  • Ability to define and track key metrics to measure progress and impact.

Bonus Points

• Internet Expertise
  • Understanding of how the Internet works at layers 2 through 7, or mastery in a similarly complex domain.
• Hands‑On Experience
  • Experience developing web properties or contributing to open‑source projects.
• Growth Engineering Experience
  • Experience in a Consumer or B2B environment where your focus was on product growth.

Qualifications

• Bachelor's or Master's degree in Computer Science, Engineering, or equivalent experience
• 15+ years of experience in software engineering, with at least 8 years in leadership roles.
• Demonstrated excellence in building public‑facing UX in an enterprise setting.
• Proven track record of driving organizational excellence and making tough decisions when necessary.

Why Join Cloudflare?

At Cloudflare, we aim to help build a better Internet. We believe that with our talented team, smart technology, and engaged users, we can solve some of the biggest challenges on the web. Join us to be part of a team that values performance, creativity, and innovation.

Ethics and Integrity

As a leader at Cloudflare, you’ll set an example for ethics and integrity, ensuring your teams uphold the highest standards of behavior. You’ll foster adherence to company policies as detailed in the Employee Handbook and training resources.

Equal Opportunity

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e‑mail at or via mail at 101 Townsend St. San Francisco, CA 94107.

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